Київстар ТБ розпочала свою історію у 2019 році. Протягом п’яти років у логотипі використовувалася зірка Київстар, що не завжди наштовхувало користувачів на побудову асоціації Київстар ТБ як гравця сфери стрімінгових платформ України. Тому оновлення бренд-айдентики — важливий і правильний еволюційний крок для формування ідентичності Київстар ТБ, як окремого бренду.
In the logo, our designers retained the symbol from the previous version — fire. This element plays a key role, as it symbolizes both the cooking process and the warmth of a home hearth.
The logo consists of two words, separated not only by a graphic symbol but also by distinct typographic styles. The word «myaso» (which means meat) is crafted in hand-drawn lettering, preserving the organic feel of natural handwriting, while «market» is designed with a clean and structured typographic font. This approach harmoniously combines the emotional appeal of meat with the orderliness associated with a market.
Founder & Creative Director — Igor Finashkin
Co-Founder&Strategy Director — Aram Simonyan
Head of Design — Daria Shabliienko
Designer — Valeria Ignatyuk
Motion Designer — Denys Kononenko
Account Manager — Maksym Malakhov
Head of Art Direction — Vitaliy Klymenko
Head of Creative Group (Copywriter) — Igor Havrush
Junior Art — Olena Dovgopol
Head of Marketing Communications Department — Yuriy Chornenky
Brand Manager — Vladyslava Levenko
Head of Video and Television Services Department — Lyudmila Yaychenya
Leading Specialist in Video Content Promotion — Alyona Bondarenko
Head of Design Department -—Yuriy Sakhno
Designer — Vyacheslav Nikolayev
Marketing Director of Kyivstar TV — Viktoria Maksymchuk
Product Marketing Manager — Olga Dobrotska
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